Remain Gender Neutral
Sammi Frost avatar
Written by Sammi Frost
Updated over a week ago

Going back to the article on signing your name, it is important that Experts remain gender neutral. This is because their response may be coming from a male or female persona.

It is equally important to avoid assuming that the customer is male or female based on the objects they purchased, the Business Partner's target market, or based on the customer's name. 

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